Farm Kitchen
Branding
The Goal
Establish an appealing brand identity and marketing assets to attract investors for the "Farm Kitchen" organic meal delivery concept.
Project
Overview
Evergreen Capital Partners approached Omni Pro Digital to develop a comprehensive branding strategy for their innovative "Farm Kitchen" organic meal delivery service. The project was led by Adrian Pineda, Senior Brand Strategist at Omni Pro Digital. The unique selling point of Farm Kitchen was its blend of homemade, non-GMO meals sourced from local farms, with transparent traceability enabled by QR codes that track each meal's journey from cultivation to delivery.
Brand Identity
Created a distinctive logo using a flowing, scripted typeface to evoke an organic and vintage impression
Incorporated curves and spiral shapes inspired by the Fibonacci pattern found in nature, representing growth and unfolding
Brand Story & Narrative
Developed a compelling brand story positioning Farm Kitchen as a revolutionary fusion of homestyle cooking and modern technology
Crafted messaging highlighting key pillars: locally-sourced, eco-conscious, transparent traceability
Conceptualized the "Revolt & Eat Well" narrative presenting Farm Kitchen as a revolutionary act for sustainability through food
Visual System Iconography
Created icons visually explaining the Farm Kitchen farm-to-table process
Used compelling iconography to convey the unique sourcing, cooking and delivery models
App Mockups
Designed intuitive app wireframes for meal customization, delivery tracking and farm source QR code scanning
Advertising Mockups
Created ads visualizing the "Revolt & Eat Well" conscious consumption concept
Product & Service Offers
Outlined pricing tiers, subscription models and add-on services like private chefs
Website Design
Designed a visually captivating, fully responsive website that vividly showcases the farm-to-table experience of 'Farm Kitchen' and allows customers to easily browse menus and place online orders.
Developed an intuitive user interface and functional platform that effectively conveys the restaurant's unique story while seamlessly facilitating online meal ordering and reservations.
Content Marketing
Produced blog posts on the Farm Kitchen concept and sustainability advantages
Developed social media campaigns with posts showcasing delectable meal offerings and the brand's vibrant, earthy aesthetic
Social Media Marketing
Crafted engaging Instagram posts highlighting Farm Kitchen's fresh, locally-sourced meal prep with a rustic, homestyle vibe
Designed Facebook ads with mouthwatering food photography to drive awareness
Invitation to Learn More
Interested in transforming your business through a comprehensive digital marketing strategy?
Schedule a consultation with Adrian today!
