Omni Pro

Digital's

Comprehensive

Marketing Infrastructure:

A Pathway to Success

Omni Pro Digital, a leading digital marketing agency, recognized the need for a robust marketing infrastructure to propel its growth. Adrian Pineda, the Growth Marketing Manager, took on the challenge of creating a comprehensive digital marketing ecosystem that would drive lead generation, conversions, and revenue.

Building the Foundation

Adrian’s first step was to establish a solid foundation for Omni Pro Digital’s online presence. He developed a conversion-optimized website and product landing pages, ensuring a seamless user experience and maximizing lead capture

Optimizing for AI-Assisted Search and Customer Engagement

Recognizing the growing importance of AI-assisted search and customer engagement, Adrian optimized Omni Pro Digital’s Google Business Pro le. This strategic move aimed to improve the company’s visibility in search results, facilitate customer reviews, promote products effectively, and drive meaningful interactions with potential clients.

Funnel Optimization

Adrian’s approach was guided by a well-dened strategy that focused on optimizing the entire sales funnel. He implemented tactics for Top of the Funnel (TOFU), Middle of the Funnel (MOFU), and Bottom of the Funnel (BOFU) stages, ensuring a seamless journey for prospects from initial awareness to conversion.

Lead Generation Campaigns

To attract potential customers, Adrian implemented lead generation campaigns that utilized various tactics, including:

Ebook lead magnets

Video sales letters

Email auto-responders

TOFU Lead Generation Campaign

The first TOFU (Top of the Funnel) lead generation campaign was designed to introduce Omni Pro Digital to the marketplace and identify new leads interested in their Advertising Services

ADVERTISING CAMPAIGNS

Ebook Lead Magnet

Adrian produced the company’s ebook lead magnet, “Don’t Get Burned on Paid Ads,” to build out the subscriber list. After opting in, the prospect was converted into a lead and sent to a “Thank You” page that also hosted a Video Sales Letter promoting Omni Pro Digital’s “Marketing Momentum Strategy Session,” a paid service that would self-liquidate the Cost-Per-Lead, generate revenue, and convert the lead into a sale.

Upselling Marketing Momentum

Video Sales Letter and Client Onboarding

Once the lead purchased the strategy session, Adrian and other Omni Growth Marketing Managers would attempt to upsell the client on additional marketing services. This proved to be a stealthy way to onboard clients and build a relationship as a partner with them quickly.

MOFU Retargeting Campaign

The MOFU (Middle of the Funnel) campaign consisted of retargeting the leads with the intent to purchase paid ad services to prospects and leads who either visited the ebook landing page or downloaded the ebook, with follow-on video and static Facebook ads promoting Omni’s “Paid Ads Packages for Business.” The rationale was to introduce a new o er after the client or prospect was familiar with the brand and had expressed interest in that particular service.

BOFU Retargeting Strategy

The MOFU (Middle of the Funnel) campaign consisted of retargeting the leads with the intent to purchase paid ad services to prospects and leads who either visited the ebook landing page or downloaded the ebook, with follow-on video and static Facebook ads promoting Omni’s “Paid Ads Packages for Business.” The rationale was to introduce a new o er after the client or prospect was familiar with the brand and had expressed interest in that particular service.

Content and Social Media Marketing

Recognizing the importance of content in the digital age, Adrian crafted a comprehensive Content Marketing Plan and Social Media Marketing Plan. These strategies aimed to establish Omni Pro Digital as a thought leader in the industry, build brand awareness, and engage with potential customers across multiple platforms.

Adrian implemented a “Many Chat” campaign that worked to acquire TOFU organic leads through Instagram and chat-based marketing. It worked by allowing Omni Instagram followers who commented on the post to receive a link to the “Don’t Get Burned on Paid Ads” ebook. This e ort resulted in driving down the overall Cost-per-Lead, as these leads were organic and not paid for through traditional advertising.

Remarkable Results

Omni Pro Digital’s comprehensive marketing infrastructure, meticulously built by Adrian, yielded remarkable results. Here are some key performance metrics:

Cost per Lead

Omni Pro Digital’s cost per lead was an impressively low $9.75 on average, a figure that would be considered exceptional if not unrealistic for a digital marketing company operating in the San Francisco Bay Area. This remarkably low cost per lead was achieved by strategically incorporating advertising campaigns that incorporated a Cost-per-Mille (CPM) from various international locations, as Omni Pro Digital offers services to eCommerce businesses worldwide.

Click-Through Rate (CTR)

The click-through rate for Omni Pro Digital’s campaigns soared, with an average CTR of 3.3%, significantly outperforming industry benchmarks.

Conversion Rate

The conversion rate for Omni Pro Digital’s campaigns exceeded expectations, reaching an impressive 8.7% , a testament to the well-crafted user experience and compelling messaging.

Return on Ad Spend (ROAS)

Perhaps most notably, Omni Pro Digital’s return on ad spend skyrocketed, achieving an impressive 1200% ROAS, a clear indication of the campaign’s success and profitability.

Conclusion

Omni Pro Digital’s comprehensive marketing infrastructure, spearheaded by Adrian Pineda, has proven to be a game-changer for the company. By combining strategic thinking, creative execution, and data-driven optimization, Omni Pro Digital has positioned itself as a leader in the digital marketing landscape, delivering exceptional results for its clients and driving sustainable growth.

Contact Adrian and Get Started Today!